When virtual event platforms surged during the pandemic, expectations for digital transformation soared – but many experiences have felt more like enhanced video calls than immersive environments. According to Freeman’s 2024 Attendee Intent and Behavior Report, immersive experiences top attendees’ priorities, followed by personalised agendas and seamless technology..
Enter Chamber, the new initiative from former Hopin VP of Product David Aubespin, built on an advanced 3D engine. Its goal: deliver truly interactive, game-like environments that foster authentic connection in an era where passive streaming no longer suffices.
“The Zoom‑like experience isn’t engaging younger audiences who had grown up with Roblox and Minecraft,” Aubespin said. “They expect presence, interactivity and stimulation. This is critical, especially as many digital‑native generations report feeling more isolated despite increased connectivity.”
While Freeman’s Gen Z study doesn’t focus exclusively on virtual platforms, it notes that 69% of Gen Z professionals say technology has made them feel less connected, illustrating the need for more meaningful digital engagement.
Gaming and Esports as Early Adopters
Chamber initially targets the gaming and esports sectors where immersive environments are the norm. “They are already living and breathing 3D environments. For them, Chamber isn’t the future – it’s expected,” Aubespin explained. However, the platform’s reach stretches farther – opening conversations with edtech and campus networks where young, connection-seeking demographics exist.
Making Premium Experiences Accessible
Traditionally, immersive virtual environments cost upwards of $500,000 in bespoke development. Chamber aims to democratise access with a turnkey feature set and real-time customisation, delivering quality at a dramatically lower price point.
This matters: Freeman’s research highlights that balancing experience and cost is among the top challenges for organisers over the next three years.
Advanced configurations still require support from Chamber’s team, but a fully self-serve model is on the near horizon. The team also plans to launch branded mini-worlds and virtual booths by Q4 2025.
Discord as a Funnel and Community Hub
Where Chamber truly stands out is with its Discord integration. Rather than dragging communities away, this feature embeds 3D spaces directly into existing Discord channels.
Two advantages emerge for organisers:
- Proof of audience: Freeman’s exhibitor findings emphasise that attendee quality is the most significant factor influencing participation.
- Built-in reach: Chamber can help market events to its Discord-based communities on a revenue-share basis, positioning itself as a strategic partner.
“It’s not just about the venue. We help organisers acquire audiences too,” Aubespin said. “That’s one of the biggest challenges with virtual events – and where Chamber has a distinct edge.”
Aligning with Evolving Exhibitor Demographics
Freeman’s data reveals that Millennials and Gen Z now represent a growing share of exhibitors, and these groups expect high levels of digital engagement . At the same time, exhibitors remain dissatisfied with lead quality from traditional virtual events, increasingly demanding improved pre- and post-event connections. Chamber’s immersive, persistent communities offer precisely that sustained engagement.
Growth First, Opportunity Later
Though some may see Chamber as ripe for acquisition by platforms like Discord, Aubespin is clear: “We’re pragmatic and opportunistic if it serves our vision – but for now, scaling independently is our priority.”
Implications for the Industry
By uniting immersive design, affordability, and community-driven acquisition, Chamber tackles longstanding challenges in digital events. Organisers now have a path to deliver high-impact experiences without breaking the bank.
If successful, Chamber could redefine digital events as ongoing, interactive ecosystems – not just one-off broadcasts, but spaces that continuously engage communities, build connections, and drive value long after the event ends.
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